"V8 VFusion is a tasty, convenient way to help Canadians get their five to 10 servings of fruit and vegetables each day," said Moya Brown, Marketing Director at Campbell Canada. "Being recognized by Product of the Year is a great way to communicate this exceptional product to consumers."
Moya Brown, Campbell Company of Canada
"We are ecstatic about our association with Product of the Year, not only in terms of building brand equity within our markets, but also our ability to increase the credibility of our products. The POY win has opened so many doors for our company and has allowed us to expand our contact base into areas of value through several networking opportunities which would not have existed without our participation in this process."
Michael Crane, Springfree Trampoline
"From our dedication to meeting the sourcing requirements of the Sustainable Forestry Initiative, to our sponsorship of Tree Canada's Trees by the Shore and Focus on Forests programs, we are committed to being Canada's 'Treesponsible' choice. It is obvious from this prestigious award that consumers have reacted positively to that commitment."
Jim Schedler, VP Marketing for Irving Tissue
POY LATEST NEWS
– Product of the Year guides Canadians to the best, most innovative products in the marketplace – TORONTO (April 16, 2014) At a celebration held in downtown Toronto last night, 39 new products were awarded the Product of the Year Canada™ seal of approval. From food and spirits to health and beauty products, these award-winners were all singled out for their innovation. For the past 27 years, Product of the Year™ has been the gold standard worldwide for consumer-voted product innovation for hundreds of brands. In Canada for the fifth year, the program provides guidance and quality assurance to shoppers. "According to our research, innovation is an important factor for Canadians in choosing products," said Jennifer Litterick, Group Publisher, Marketing and Retail Group, Rogers Media. "This year's winners are not only innovative, they are convenient and easy to use. Consumers are faced with so many choices when they shop, and the Product of the Year seal helps them make decisions and leads them to quality products they can trust." How are they chosen? After products are entered into Product of the Year Canada™, they are tested and reviewed by an expert jury panel made up of product experts, academics and media personalities who choose the finalists. The selected products are then presented to consumer respondents and are rated on four distinct variables: Product Satisfaction, Product Innovation, Product Appeal and Intent to Purchase. From this group of finalists, 39 Canadian winners were chosen. The one thing they all have in common? Innovation! Product of the Year Canada 2014 winners are:productoftheyear.ca Social Media Links Visit: https://www.facebook.com/productoftheyearcanada Follow: @productoftheyr (#POYCAN) About Product of the Year Canada™ Product of the Year is the world's largest consumer-voted award for product innovation. Product of the Year currently operates in 39 countries with the same common goal: to guide consumers to the most innovative products in their market and reward the manufacturers for quality and innovation. This consumer-driven award is presented annually in over 39 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India, and Canada. Media Contact Saphyre Haliburton, Product of the Year, email@example.com, 416.764.1719
Product of the Year Canada will be holding an awards ceremony at the innovatively-designed 2nd Floor Events space on the evening of Tuesday, April 15th to announce the winners of the 2014 Product of the Year award. After a complete vetting process by industry experts- including product experts, academics, and media personalities- as well as a national survey of consumers, 39 products have been chosen as winners in a variety of categories. Now in its 27th year worldwide and 5th in Canada, Product of the Year is the world’s most recognized award for consumer product innovation. After being tested and reviewed by the expert jury panel, a finalist group of products were presented to consumer respondents and were rated by four distinct variables: Product Satisfaction, Product Innovation, Product Appeal, and Intent to Purchase. From this group of finalists, 39 Canadian winners were chosen. This research was fielded and compiled by Rogers Insights Custom Research group. Stay tuned for our next announcement on April 15th when we will be presenting the 2014 winners! About Product of the Year Canada Product of the Year is the world’s largest consumer-voted award for product innovation. Product of the Year currently operates in 39 countries with the same common goal: to guide consumers to the most innovative products in their market and reward the manufacturers for quality and innovation. This consumer-driven award is presented annually in over 39 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India, and Canada. About Rogers Insights Custom Research Bringing the Strategic Power of Insight and Inspiration – Rogers Insights Custom Research is a full service research group within Rogers Media. The Rogers Insights Custom Research group was established in 2004 to gather original strategic data to build value and insights for Rogers’ unique and sizable media assets as well as for external partners. To date, the group has completed over 1200 B2B and B2C projects.
Enter your product now and save $500- Early bird entries for Product of the Year Canada 2014 close August 16th.