Nearly eight in 10 (79 per cent) Canadian consumers indicate that innovation or interesting products are an important factor when choosing which product they will purchase
More than half (55 per cent) believe logos and awards are a good indicator of product quality
TORONTO (March 28, 2013) At a gala dinner held last night in Toronto, the 2013 winners of Product of the Year Canada were announced. For the past two decades, the Product of the Year title has been the gold standard worldwide for consumer-voted product innovation for hundreds of brands. In Canada for the fourth year, the program provides guidance to shoppers on innovative Canadian products worth buying.
Innovation is an important factor in choosing products, according to Canadian consumers. In fact, nearly eight in 10 (79 per cent) indicate that innovative or interesting products are an important factor when choosing which products they will purchase according to the study of thousands of Canadian consumers conducted to determine the Product of the Year Canada winners. In addition, a majority (55 per cent) indicate that logos and awards are a good indicator of product quality. And, nearly two-thirds (64 per cent) report that they would try a new product if it was awarded Product of the Year in its category.
“There are millions of products on the market in Canada, so it can be a challenge for consumers looking to buy the latest and greatest and for retailers looking to stock the products that consumers will want,” said Jennifer Litterick, Industry Expert. “The recognizable Product of the Year seal of approval can provide guidance to both stores and shoppers.”
The 32 winning products (listed below) were determined by an Innovation Index Score (IIS) that combined four distinct variables: Product Satisfaction; Product Innovation; Product Appeal; and Intent to Purchase. Data for the IIS was collected between December 2012 and January 2013 through an online survey of 6,534 Canadian consumers by Rogers Connect Market Research.
“All around the globe people are asking themselves the same thing—how do I know which products to buy when there are so many to choose from? Our program helps consumers to instantly recognize what their peers found to be top-notch,” said Mike Nolan, Global CEO, Product of the Year. “Product of the Year also awards manufacturer excellence, encouraging further innovation each year.”
The one thing they all have in common? Innovation!
Product of the Year Canada 2013 winners are:
|Category||2013 Product of the Year Canada Winners|
|Barbecue Sauce||CattleBoyZ Original BBQ Sauce|
|Beauty Balm||Maybelline New York Dream Fresh BB Cream|
|Beauty Technology||Diamond Strength Diamond Flash Fast Dry Top Coat|
|Beverage Preparation||TASSIMO T55|
|Body Moisturizer||Vaseline Total Moisture|
|Bread Products||Dempster’s Bakery Bagels|
|Children’s Treats||iögo Zip|
|Cooking Sauces||Olivieri Fresh Cooking Sauces|
|Dips||Summer Fresh Greek Yogurt Dips|
|Dry Snacks||Pepperidge Farm Cracker Chips|
|Eco Friendly||Silk’n Soft Bathroom Tissue|
|Eye Care||PROMED VisioMist|
|Eye Makeup||Maybelline New York Eye Studio Master Precise Liquid Eyeliner|
|Facial Care||Cetaphil DERMACONTROL Oil Control Foam Wash and Moisturizer SPF 30|
|Fresh Packaged Meals||Maple Leaf® Bacon Portions|
|Frozen Entrees||High Liner Flame Savours|
|Frozen Finger Foods||Janes Boneless Bites|
|Fruit Juice||Oasis Smoothie|
|General Health||OFF! Clip-on|
|Greek Yogurt||iögo Greko|
|Health & Fitness||greens+ O|
|Healthy Drinks||iögo Nomad|
|Healthy Snacks||Dole Live Right™ Bites|
|Hot Beverage||Alokozay Wooden Tea Chest|
|Lip Colour||Maybelline New York Baby Lips|
|Mascara||Maybelline New York Volum’Express The Falsies Mascara|
|Meal Preparation||Ziploc® Brand Perfect Portions Bags|
|Organic Basics||Organic Virgin Coconut Oil|
|Personal Care||Dove Nourishing Oil Care Anti-Frizz Serum|
|Single Serve Yogurt||iögo 0%|
Click here for this year’s winning products.
Social Media Link
Follow: @productoftheyr (#POYCAN)
About Product of the Year Canada
Product of the Year is the world’s largest consumer-voted award for product innovation. Product of the Year currently operates in 32 countries with the same common goal: to guide consumers to the most innovative products in their market and reward the manufacturers for quality and innovation. This consumer-driven award is presented annually in over 32 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada.
About Rogers Connect Market Research
Bringing the Strategic Power of Insight and Inspiration – Rogers Connect Market Research is a full service research group within Rogers Media. The Rogers Connect Market Research group was established in 2004 by Tricia Benn, Senior Director. The group was formed to gather original strategic data to build value and insights for Rogers’ unique and sizable media assets as well as for external partners. To date, the group has completed over 1200 B2B and B2C projects.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include seven City stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean’s, Chatelaine, L’actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media’s suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.
Saphyre Haliburton, Rogers Media, firstname.lastname@example.org, 416-764-1719