Product of the Year Canada Unveils the Winning Products for 2013

Nearly eight in 10 (79 per cent) Canadian consumers indicate that innovation or interesting products are an important factor when choosing which product they will purchase

More than half (55 per cent) believe logos and awards are a good indicator of product quality

TORONTO (March 28, 2013) At a gala dinner held last night in Toronto, the 2013 winners of Product of the Year Canada were announced. For the past two decades, the Product of the Year title has been the gold standard worldwide for consumer-voted product innovation for hundreds of brands. In Canada for the fourth year, the program provides guidance to shoppers on innovative Canadian products worth buying.

Innovation is an important factor in choosing products, according to Canadian consumers. In fact, nearly eight in 10 (79 per cent) indicate that innovative or interesting products are an important factor when choosing which products they will purchase according to the study of thousands of Canadian consumers conducted to determine the Product of the Year Canada winners. In addition, a majority (55 per cent) indicate that logos and awards are a good indicator of product quality. And, nearly two-thirds (64 per cent) report that they would try a new product if it was awarded Product of the Year in its category.

“There are millions of products on the market in Canada, so it can be a challenge for consumers looking to buy the latest and greatest and for retailers looking to stock the products that consumers will want,” said Jennifer Litterick, Industry Expert. “The recognizable Product of the Year seal of approval can provide guidance to both stores and shoppers.”

The 32 winning products (listed below) were determined by an Innovation Index Score (IIS) that combined four distinct variables: Product Satisfaction; Product Innovation; Product Appeal; and Intent to Purchase. Data for the IIS was collected between December 2012 and January 2013 through an online survey of 6,534 Canadian consumers by Rogers Connect Market Research.

“All around the globe people are asking themselves the same thing—how do I know which products to buy when there are so many to choose from? Our program helps consumers to instantly recognize what their peers found to be top-notch,” said Mike Nolan, Global CEO, Product of the Year. “Product of the Year also awards manufacturer excellence, encouraging further innovation each year.”

The one thing they all have in common? Innovation!

Product of the Year Canada 2013 winners are:

Category 2013 Product of the Year Canada Winners
Anti-Aging Silk’n FaceFX
Barbecue Sauce CattleBoyZ Original BBQ Sauce
Beauty Balm Maybelline New York Dream Fresh BB Cream
Beauty Technology Diamond Strength Diamond Flash Fast Dry Top Coat
Beverage Preparation TASSIMO T55
Body Moisturizer Vaseline Total Moisture
Bread Products Dempster’s Bakery Bagels
Children’s Treats iögo Zip
Cooking Sauces Olivieri Fresh Cooking Sauces
Dips Summer Fresh Greek Yogurt Dips
Dry Snacks Pepperidge Farm Cracker Chips
Eco Friendly Silk’n Soft Bathroom Tissue
Eye Care PROMED VisioMist
Eye Makeup Maybelline New York Eye Studio Master Precise Liquid Eyeliner
Facial Care Cetaphil DERMACONTROL Oil Control Foam Wash and Moisturizer SPF 30
Fresh Packaged Meals Maple Leaf® Bacon Portions
Frozen Entrees High Liner Flame Savours
Frozen Finger Foods Janes Boneless Bites
Fruit Juice Oasis Smoothie
General Health OFF! Clip-on
Greek Yogurt iögo Greko
Health & Fitness greens+ O
Healthy Drinks iögo Nomad
Healthy Snacks Dole Live Right™ Bites
Hot Beverage Alokozay Wooden Tea Chest
Lip Colour Maybelline New York Baby Lips
Mascara Maybelline New York Volum’Express The Falsies Mascara
Meal Preparation Ziploc® Brand Perfect Portions Bags
Organic Basics Organic Virgin Coconut Oil
Personal Care Dove Nourishing Oil Care Anti-Frizz Serum
Single Serve Yogurt iögo 0%
Weight Loss ABREXIN

Click here for this year’s winning products.

Social Media Link

Follow: @productoftheyr (#POYCAN)

About Product of the Year Canada

Product of the Year is the world’s largest consumer-voted award for product innovation. Product of the Year currently operates in 32 countries with the same common goal: to guide consumers to the most innovative products in their market and reward the manufacturers for quality and innovation. This consumer-driven award is presented annually in over 32 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada.

About Rogers Connect Market Research

Bringing the Strategic Power of Insight and InspirationRogers Connect Market Research is a full service research group within Rogers Media. The Rogers Connect Market Research group was established in 2004 by Tricia Benn, Senior Director. The group was formed to gather original strategic data to build value and insights for Rogers’ unique and sizable media assets as well as for external partners. To date, the group has completed over 1200 B2B and B2C projects.

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include seven City stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean’s, Chatelaine, L’actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media’s suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.

Media Contact:
Saphyre Haliburton, Rogers Media, saphyre.haliburton@rci.rogers.com, 416-764-1719

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