– Nearly eight in 10 (79 per cent) Canadian consumers indicate that innovation or interesting products are an important factor when choosing which product they will purchase –
– More than half (55 per cent) believe logos and awards are a good indicator of product quality –
TORONTO (June 25th, 2013). For the past two decades, the Product of the Year title has been a world class standard for consumer-voted product innovation for hundreds of brands. In Canada for the fifth year, the program provides guidance to shoppers on innovative Canadian products worth buying. Product of the Year proudly announces the launch of the 2014 program for June 25th.
According to Canadian consumers during the 2013 research, innovation is an important factor in choosing products. In fact, nearly eight in 10 (79 per cent) indicate that innovative or interesting products are an important factor when choosing which products they will purchase according to the study of thousands of Canadian consumers conducted to determine the Product of the Year Canada winners. In addition, a majority (55 per cent) indicate that logos and awards are a good indicator of product quality. And, nearly two-thirds (64 per cent) report that they would try a new product if it was awarded Product of the Year in its category.
“There are millions of products on the market in Canada, so it can be a challenge for consumers looking to buy the latest and greatest and for retailers looking to stock the products that consumers will want,” said Jennifer Litterick, Industry Expert. “The recognizable Product of the Year seal of approval can provide guidance to both stores and shoppers.”
The winning products will be determined by an Innovation Index Score (IIS) that combines four distinct variables: Product Satisfaction; Product Innovation; Product Appeal; and Intent to Purchase. Data for the IIS will be collected on an online survey of thousands of Canadian consumers by Rogers Connect Market Research.
“All around the globe people are asking themselves the same thing—how do I know which products to buy when there are so many to choose from? Our program helps consumers to instantly recognize what their peers found to be top-notch,” said Mike Nolan, Global CEO, Product of the Year. “Product of the Year also awards manufacturer excellence, encouraging further innovation each year.”
The one thing they all have in common? Innovation!
For more information on Product of the Year Canada and to enter your products now visit:
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About Product of the Year Canada
Product of the Year is the world’s largest consumer-voted award for product innovation. Product of the Year currently operates in 32 countries with the same common goal: to guide consumers to the most innovative products in their market and reward the manufacturers for quality and innovation. This consumer-driven award is presented annually in over 32 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada.
Research Group Expertise: Rogers Connect Market Research
Tricia Benn, a sitting board member of the MRIA (Market Research and Intelligence Association) established and leads Rogers Connect Market Research (RCMR), the only strategic insights group of its kind in North America. Research conducted by the team spans across most industries and sectors including juvenile products. The team builds and executes on insights driven programs providing not just insight, but inspiration to realize change for industry leading organizations and associations. The RCMR group is also one of Canada’s largest media market research practices, providing insight for industry benchmarking, education and thought leadership in both sponsored and earned media content.
About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include seven City stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean’s, Chatelaine, L’actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. Rogers Media’s suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.