– Product of the Year guides Canadians to the best, most innovative products in the marketplace –
TORONTO (April 16, 2014) At a celebration held in downtown Toronto last night, 39 new products were awarded the Product of the Year Canada™ seal of approval. From food and spirits to health and beauty products, these award-winners were all singled out for their innovation.
For the past 27 years, Product of the Year™ has been the gold standard worldwide for consumer-voted product innovation for hundreds of brands. In Canada for the fifth year, the program provides guidance and quality assurance to shoppers.
“According to our research, innovation is an important factor for Canadians in choosing products,” said Jennifer Litterick, Group Publisher, Marketing and Retail Group, Rogers Media. “This year’s winners are not only innovative, they are convenient and easy to use. Consumers are faced with so many choices when they shop, and the Product of the Year seal helps them make decisions and leads them to quality products they can trust.”
How are they chosen?
After products are entered into Product of the Year Canada™, they are tested and reviewed by an expert jury panel made up of product experts, academics and media personalities who choose the finalists. The selected products are then presented to consumer respondents and are rated on four distinct variables: Product Satisfaction, Product Innovation, Product Appeal and Intent to Purchase. From this group of finalists, 39 Canadian winners were chosen.
The one thing they all have in common? Innovation!
Product of the Year Canada 2014 winners are:
For more information on Product of the Year Canada and this year’s winning products, visit:productoftheyear.ca
Social Media Links
Follow: @productoftheyr (#POYCAN)
About Product of the Year Canada™
Product of the Year is the world’s largest consumer-voted award for product innovation. Product of the Year currently operates in 39 countries with the same common goal: to guide consumers to the most innovative products in their market and reward the manufacturers for quality and innovation. This consumer-driven award is presented annually in over 39 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India, and Canada.
Saphyre Haliburton, Product of the Year, firstname.lastname@example.org, 416.764.1719