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PROCESS | Product of the Year Canada

COST & TIMING


Product of the Year is not simply an award, it is a powerful merchandising tool for marketers.


It has a proven track record to grow sales


All winners and finalists receive a detailed consumer research report with category-specific results and shopper insights conducted by TNS Canada on behalf of Rogers Insights


All winners are part of Product of the Year Canada media and PR campaign across Rogers Media properties (approximate value of over $300,000) to raise program awareness and drive consumers to the Product of the Year Canada website. Campaign may include print, television, digital, editorial, broadcast, and PR exposure across some of Canada’s favorite brands.

Open for Entries: March 2017
Entry Period Closes: October 6, 2017
Jury Day: November 2017

Products Into Research: January 2018
Winner Notification: February 2018
Awards Night: March 2018

Product Entry: Free
Finalist Fee: $3,000
Winner Fee: $10,000

Can I Opt Out Once I Enter?

Products cannot opt out once submitted. By submitting your product, you are providing full commitment to the program and any fees that may apply if your product is voted a finalist or winner of Product of the Year Canada.

What is the Finalist Fee?

All entered product that have been selected to move into research are considered “finalists”. The finalist fee is $3,000 and helps offset the cost for the comprehensive research conducted by TNS Canada on behalf of Rogers Insights and the consumer survey. Win or lose, all finalists receive the full research analysis.

What is the Winner Fee?

Products that have been voted “Product of the Year Canada” in the survey of thousands of consumers are deemed “winners”. This carries a fee of $10,000 and permits winners to a two year licensing term of the Product of the Year logo. The logo can be featured across all marketing materials including packaging, in-store, advertising, promotions, digital, etc …

Winners are also featured in a Product of the Year Canada media and PR campaign across Rogers Media properties (approximate value of over $300,000) to raise program awareness and drive consumers to the Product of the Year Canada website. Campaign may include print, television, digital, editorial, broadcast and PR exposure across some of Canada’s favourite brands.

An editorial spread will run within a Spring issue of Chatelaine promoting the overall Product of the Year program and highlighting selected winners (selections to be made at the discretion of the Chatelaine editorial team).

ALL winners will receive a product mention within a subsequent print issue in the new Chatelaine presents Product of the Year Canada promotional 1/3 page advertisement. Timing of issues at the discretion of the Chatelaine editorial team.

Chatelaine also hosts a contest, profiling the Product of the Year Canada winners and giving one lucky entrant the chance to win a Product of the Year Canada prize pack.

Winners also receive access to incentive-priced media opportunities to promote your Product of the Year Canada win across Rogers Media brands, including print and digital properties.

When Will I Know My Status?

Finalists will be notified after their products have been put through to the consumer research stage of the competition. Winners will be confidentially notified in February and can prepare marketing efforts to start at midnight of the Awards Night in March.

When Do I Get the Award?

Winners will be invited to the Awards Night to find out the winners and celebrate innovation. The Awards Night will take place in March in Toronto.

HOW IT WORKS


Step 1: Enter Your Product


Eligible products must be launched since January 2016. Once entered, a product is committed to the entire process. Products entered should demonstrate innovation in one or more areas, including (but not limited to) design, function and packaging.

Step 2: Jury Pre-Selection

All products entered go in front of the Product of the Year Canada jury made up of industry experts. The jury acts as a filter to ensure only the most exciting and innovative new products advance to the next stage, the consumer voting. Once a product is selected for the national survey, there is a fee of $3,000. Win or lose, every finalist receives a copy of the research, independently carried out by TNS Canada on behalf of Rogers Insights.

Step 3: Consumers Vote


Products selected by the jury are categorized and presented to Canadian consumers via an online survey. Products with the highest number of votes in each category become Product of the Year Canada winners. The cost to each winner is $10,000.

Step 4: Award Show


All winners are invited to attend the Product of the Year Canada Awards Night which takes place in March in Toronto. The Awards Show marks the public announcement of the winners and the start of all winner activation.

TERMS & CONDITIONS



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