Process

Product of the Year Canada™ is not simply an award; it’s a powerful sales and marketing tool. All finalists receive a report based on the Consumer Survey of Product Innovation. Plus, all winners receive a report, and are also included in our national media campaign. That makes entering, with the potential to win the vote of Canadian consumers, an easy decision.

Interested? Follow these simple steps…

Step 1: Product Entry – Deadline for entry is October 9th, 2016.

*There is no initial cost for product entry. All product(s) entered will be placed in front of the 2016 Product of the Year Canada Jury

We accept entries on behalf of products launched after January 1st, 2015 that demonstrate innovation in their function, design and/or packaging.This could include a completely new type of product or a useful innovation to an existing product or brand, such as a redesigned shape or size, a new ingredient or formula (e.g., less sugar) or new packaging (e.g., user-friendly or “green”).

Step 2: Jury Vote – November 2016

Cost: Finalist Fee of $2,500 (early bird – before August 31, 2016) or $3,000 (After August 31, 2016) per product entered

Before being reviewed by consumers, entered products are put in front of a jury panel of industry experts and members of the media, who make sure the submissions meet innovation criteria. Products that pass this step are put forward for the consumer research and require payment of the Finalist Fee. Win or lose, all finalists receive the results of this research, including consumer insights and information on their category.

Step 3 – Consumers Vote – January 2017

Cost: $10,000 (applies ONLY to product[s] that are voted Product of the Year Canada in each category)

Thousands of Canadian consumers decide which products are the most innovative in their category. Rogers Custom Research group will conduct a category-specific consumer products survey on innovation in Canada, administer the study, and compile a detailed research report highlighting your product’s category, as well as general information on shopping trends and innovation.

Finalist products that are chosen by the jury are then evaluated by Canadian shoppers through an online survey independently conducted by the Rogers Custom Research group.

The survey will ask Canadian consumers to evaluate each product based on:

  • Product Satisfaction
  • Product Innovation
  • Product Appeal
  • Intent to Purchase

Products are reviewed, based on product descriptions and images, by Canadian consumers whose evaluation is based on their knowledge and past experiences with the product.

The Innovation Index Score (IIS) score will determine which products are voted Product of the Year Canada for each category.

The sponsor/applicant of each winning product will receive the 2017 Product of the Year Canada Winner’s Package. The cost for each Winner’s Package is $10,000.

2017 Winner’s Package

Two-year use of the Product of the Year Canada 2017 logo to use across your own marketing and communication channels as well as on packaging and other materials.

Detailed consumer research report with category-specific results and shopper insights conducted by Rogers Insights Custom Research group

Product of the Year media and PR campaign across Rogers Media properties (approx. value of over $300,000 with an estimated reach of 14 million Canadians*) to program awareness and drive consumers to the Product of the Year Canada website. Campaign may include print, television, digital, editorial, broadcast and PR exposure across some of Canada’s favourite brands.

Print: The 2017 Product of the Year Canada winners will be featured in a national promotional print media campaign in some of Canada’s favourite consumer magazines and most trusted business-to-business publications:

Chatelaine Canadian Grocer  
Today’s Parent Marketing Magazine  
Cosmetics

An editorial spread will run in a Spring issue of Chatelaine promoting the overall Product of the Year program and highlighting selected winners (selections to be made at the discretion of the Chatelaine editorial team).

ALL winners will receive a product mention within subsequent print issues in the new Chatelaine presents Product of the Year promotional 1/3 page advertisement. Timing of issues at the discretion of the Chatelaine editorial team.

Television: Past Product of the Year Canada winners were announced in a segment on Breakfast Television. The 2017 Product of the Year Canada winners will be submitted for similar media opportunities.

Digital: The 2017 Product of the Year Canada winners will be featured in a national Chatelaine online contest.

Digital advertisements promoting Product of the Year will run on Rogers Media digital properties.

Retail: Suitable brands will have the opportunity to meet with The Shopping Channel buying team for a chance to retail their winning product(s) on The Shopping Channel or theshoppingchannel.com

All winners will be mentioned in 2017 Product of the Year Canada PR initiatives and communications.

The 2017 Product of the Year Canada winners will be recognized at an exclusive awards ceremony held in Toronto (Spring 2017).

All 2017 Product of the Year Canada winners will have exclusive access to incentive-priced media opportunities to promote their Product of the Year win across Rogers media brands, including print and digital properties.

*Gross impressions reach (for full terms and conditions, please click here)

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