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WHY POY? | Product of the Year Canada

TRUSTED

30 Years of operation working with leaders like P&G, Johnson & Johnson, GSK, Kimberly Clark and many more

GLOBAL

42 countries operating under the same goal: guide consumers to the most innovative products on the market. The seal is used by winners around the globe. This means that it is recognizable to the newest Canadians.

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FOCUS ON INNOVATION

Product of the Year exists to help guide shoppers to new innovative products, this is not only an acknowledgement for innovation in the eyes of the industry, but a powerful sales tool proven to increase product trial, awareness and quality.

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100% CONSUMER-VOTED

Products are voted on entirely by a nationally representative sample of Canadian consumers. With thousands of Canadians voting on products, Product of the Year Canada conducts a category-specific consumer product survey on innovation.

Partnership with Chatelaine

Product of the Year has partnered with Chatelaine, the #1 woman’s media brand that resonates with 5+ million engaged consumers across multiple channels including print, digital, tablet, TV, radio, social

rogers

Backed by Rogers

Rogers Media is the premier media company in Canada offering print, digital and television promotional support to raise awareness for Product of the Year Canada.

YOUR RETURN ON INVESTMENT

The average sales increase after using the Product of the Year Canada logo for one year was 7% points

88% of products that won Product of the Year experienced a sales increase after one year

Source: Rogers Insights

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SHOPPERS MORE LIKELY TO PURCHASE

71% of Canadian consumers report that they would try a new product if they saw the Product of the Year seal on its packaging

Source: Rogers Insights

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MORE EFFECTIVE THAN PRICE

67% of Canadian consumers were more likely to purchase a product bearing the Product of the Year seal over a generic product, even if it is 25% more expensive

Source: Rogers Insights

INNOVATION DRIVES SALES

The key component of Product of the Year is innovation. 73% of shoppers say they would pay more for products they consider to be innovative in some way

Source: Rogers Insights

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DRIVES CONSUMER TRUST

The majority (55%) of Canadian shoppers think logos and awards are a good indicator of product quality.

Source: Rogers Insights

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