2018 Product of the Year WINNERS

Philadelphia Whipped BOLD Jalapeno Cheddar

Description: Whipped BOLD is a wholesome snack that will fuel you up and satisfy your snacking needs.

Product Innovation: Available in three exciting flavours: Jalapeno Cheddar, Sriracha and Cracked Pepper & Garlic. Whipped BOLD gives you a whole new occasion to enjoy the creamy goodnesss of Philadelphia cream cheese, snack at lunch or throughout the day.

Suggested Retail Price: $4.49

KitchenAid® Cold Brew Coffee Maker, KCM4212SX

Description: Treat yourself to a smooth and balanced cold brew at home. The KitchenAid® Cold Brew Coffee Maker is easy to use, pour and clean.

Product Innovation:
-Smooth, rich full-bodied flavor – Simply fill with coffee and cold water, steep, & enjoy.
-Small Footprint – Ideal fit for any refrigerator or kitchen counter.
-Always on Tap – Built in stainless steel tap to easily dispense your cold brew from your refrigerator and carrying handle for easy portability.
-Make up to 14 Servings* – Simply mix 59ml of coffee concentrate with every 177ml of your favorite milk, water or ice. This brewer makes up to 828ml of coffee concentrate that stays fresh in the fridge for up to 2 weeks.
-Streamlined Design – Beautiful, streamlined design with glass and stainless steel components to preserve taste, for easy use and cleaning.
-Reusable Stainless Steel Steeper – Allows you to brew the beverage of your choice and is labeled with fill level indicators to take the guesswork out of the brewing process.

Suggested Retail Price: $149.99

*Servings may vary based on coffee or tea type.

Oleiva Traditional Extra Virgin Olive Oil

Description: The Slama Family have honed their oil-making expertise over three generations and have been making ‘liquid gold’ for more than 80 years.

Product Innovation: By employing locals to harvest the fruit by hand and cold-pressing the oil within 24 hours, the taste, aroma and nutritional value of Oleiva Traditional is never compromised. By following strict government regulations in Tunisia and relying on time-honoured techniques, Oleiva offers Canadians an affordable, versatile EVOO that stands out from the crowd.

Suggested Retail Price: $10.99

M&M’S® Caramel

Description: M&M’S Caramel have arrived in Canada! They have a delicious soft center, which will satisfy consumer’s cravings for a soft and chewy texture, perfectly paired with chocolate and a delicious colourful candy shell.

Product Innovation: M&M’S Caramel is the biggest launch ever by the brand. Caramel is the No.2 preferred chocolate flavour in North America following plain, and it is the fastest growing flavour segment outside of confectionery. This innovative product is the result of many years of investment into innovative technology required to design a balance of caramel and chocolate sure to please consumers. M&M’S Caramel capitalizes on the caramel food trend and builds an exciting new reason for consumers to buy chocolate.

Suggested Retail Price: $4.49

Whirlpool® 6.4 Cu. Ft. Smart Freestanding Electric Range with Frozen Bake™ Technology, WFE975H0HZ

Description: Get more flexibility with this freestanding electric range with Dual and Triple cooktop elements. Plus, cut out routine steps and skip preheating with Frozen Bake technology, to get dinner on the table faster.

Product Innovation:
-Smart Appliance – WiFi enabled model with smart features and mobile app. Allows you to care for your family from your smartphone or tablet.
-Fingerprint-Resistant – Hide fingerprints and smudges with steel that easily wipes clean. Available in Black Stainless and Stainless Steel colors.
-Frozen Bake™ Technology – Skip preheating and cook frozen favorites like pizza and lasagna faster* with preprogrammed settings that automatically adjust cooking times for you.
-True Convection Cooking – Cook foods faster with the addition of a third element plus a fan that distributes hot air evenly over, under and around food so dinner is ready when they are.
-FlexHeat™ Triple Radiant Element – Get three elements in one with a 6″ inner ring that’s great for smaller pots and pans, and 9″ and 12″ outer rings that make room for larger cookware.
-Remote Start – With remote start enabled, use your smartphone or tablet to remotely turn your oven on so it’s heated up and ready to cook meals when you are.

Suggested Retail Price: $1,799.99

*Compared to a traditional preheat and bake cycle for pizza and lasagna.

IÖGO PROTEINe

Description: IÖGO PROTEINe is a 0% greek yogurt available in 4 x 125g cups.

Product Innovation: With 10g of protein per serving, IÖGO PROTEINe offers both filling and energy benefits to help you satisfy your AM cravings or PM slumps. Healthy, nutritious and delicious, IÖGO PROTEINe is available in 4 flavors: Vanilla (stirred), Black Cherry (fruit on bottom), Key Lime (Stirred) and Chocolate (on the bottom).

Suggested Retail Price: $3.99

Longo's Signature Chocolate Truffle Mousse Cake

Description: Longo’s Signature Chocolate Truffle Mousse Cake is perfect for an everyday occasion or special event.

Product Innovation: Our Signature Chocolate Truffle Mousse Cake is a decadent dessert, made with moist chocolate sponge cake, dark chocolate mousse and finished with dark chocolate. A decorative chocolate fan and white chocolate balls garnish the top of this cake.

Suggested Retail Price: $12.99

Maytag® Our Quietest Dishwasher Ever with Large Capacity, MDB8959SFZ

Description: Our quietest dishwasher ever has all the cleaning power of Maytag without the ruckus. It’s built with the most powerful motor on the market* to handle dried-on egg yolk on plates and peanut butter on knives. Plus, this reliable dishwasher features a 4-blade stainless steel chopper and disposer to chew up scraps and the PowerBlast cycle to rinse them all away. And when it comes to loading and unloading, the premium ball-bearing rack glides on the upper rack are built to stand up to a decade of openings and closings and still slide out smooth. We built this large-capacity dishwasher with tough stainless steel to take on the worst messes. This reliable dishwasher also comes backed with a 10-year limited parts warranty and it’s assembled in Findlay, Ohio with American pride.

Product Innovation:
-PowerBlast cycle – The PowerBlast cycle is game for whatever you throw at it, from your messiest pans to your favorite glassware. It uses high-pressure spray jets and increased temperatures to remove tough, stuck-on food. And to make sure your dishes come out sparkling, the PowerBlast cycle uses hot steam to finish the job.
-Most powerful motor on the market* – From cookware to flatware, you can be sure a Maytag dishwasher will get it clean. Maytag dishwashers feature the most powerful motor on the market. Powerful enough to handle dried-on egg yolk on plates and peanut butter on knives without prerinsing, this powerful motor can handle your dirtiest dishes.
-4-Blade Stainless Steel Chopper – Skip the scraping and go straight to the dishwasher. Our 4-blade stainless steel chopper has the steely resolve to get rid of stuck-on food the first time around. The chopper disintegrates food particles that come off your plates so they don’t end up recirculating and sticking to your dishes. And since our system doesn’t rely on a filter, there’s nothing to clean up afterwards.
-Fingerprint Resistant Stainless Steel – Easy-to-clean, fingerprint resistant stainless steel finish keeps your range looking as good on the outside as it works on the inside.

Suggested Retail Price: $1,149.99

*Among Leading Brands

Whirlpool® 4.3 Cu. Ft. True Ventless Heat Pump Compact Dryer, YWHD5090GW

Description: Fit your family’s lifestyle and living space with the 4.3 cu. ft. compact dryer. This 24″ dryer installs virtually anywhere and is our most space-saving dryer available. Tackle laundry day with this smaller washer and dryer with great features like X-Dry and the Refresh cycle. Enjoy a wrinkle-release dryer thanks to the Wrinkle Shield™ option. Better yet, this small dryer is also a very energy-efficient dryer.

Product Innovation:
-Our Most Space-Saving Design Available – Our compact dryer has a 24″ width and ventless design. It is flexible enough to install virtually anywhere, making it our most space-saving design available.
-Our Most Efficient Compact Dryer Technology – Our most efficient compact dryer technology uses a ventless heat pump design to take the next step in energy efficiency. It recycles air and captures moisture so you can enjoy a more efficient and perfect drying experience.
-Wrinkle Shield™ Option – Help prevent wrinkles even on a hectic schedule with the Wrinkle Shield™ option. Intermittent tumbling helps keep wrinkles from setting into clean clothes for up to 12 hours after the cycle ends
-Refresh Cycle – Refresh your load using the Refresh cycle, so dry, clean clothes are ready to wear without needing to be rewashed.
-Baffles – Care for each garment with baffles that provide balanced tumbling for gentle, perfect drying.
-Wool Cycle – Keep cozy, dryable wool fabrics fluffy and smooth with the Wool cycle that uses a gentle drying process.
-Bulky Bedding Cycle – Wrap up in a warm, fresh-from-the-dryer comforter. Perfectly dry your bedding or other bulky items with the Bulky Bedding cycle.
-Air Dry Cycle – Help prevent heat damage to fabrics. The Air Dry cycle is great for airing, refreshing and loosening up loads without added heat.
-X-Dry Option – Dry a small load quickly when you’re on a tight schedule with X-Dry

Suggested Retail Price: $1249.99

Scotiabank Passport ScotiaCard

Description: Scotiabank offers more reward options than any other bank and is the only bank offering three debit reward options (Scene, Cashback and now Travel).

Product Innovation: The new Passport debit card allows customers to earn travel rewards on their everyday purchases and redeem them on any travel related purchase from any merchant with ease and flexibility. Customers can combine the rewards with eligible credit card rewards to maximize the amount of points they earn across their payment products.

Suggested Retail Price: $0

oh naturel! Quinoa Mushroom Burger

Description: For over a decade, oh naturel! has been building a real-food revolution with alternate protein. What this means is that we use the simplest ingredients, rich in flavour, nutrition and protein, to create unbelievably delicious products that are good for you and your family, and the planet as well.

Product Innovation: oh naturel! has created a perfect balance of flavours with their mouth-watering Quinoa Mushroom Burger. It’s got chunks of Portobello mushrooms, sweet potatoes and quinoa, blended with long grain brown rice, peppers, and bold spices. Nestle your burger into a warm bun, and we’re sure that you’ll leave nothing but a few crumbs behind on your plate.

Suggested Retail Price: $5.99

Cavendish Farms FlavourCrisp Tuscan Herb Oven Chips

Description: Behold, it’s the perfect chip – straight from your OVEN! Top ‘em, dip ‘em, serve to your family or share with friends – Cavendish Farms FlavourCrisp Tuscan Herb Oven Chips will make everyone happy

Product Innovation: New Cavendish Farms FlavourCrisp Tuscan Herb Oven Chips are perfectly seasoned crinkle cut chips that bake golden and crispy with an undisputed crunch. Trans fat and cholesterol free with lower fat and calories than potato chips!

Suggested Retail Price: $3.49

GLISS Ultimate Repair Express Repair Conditioner

Description: Hair loses keratin over time resulting in a severely weakened hair structure. GLISS Ultimate Repair Express Repair Treatment provides deep reconstruction leaving your hair restored. Spray into towel-dried or dry hair after washing. Leave in and simply comb through hair with a wide toothcomb to ensure even saturation, best protection and enriched nourishment.

Product Innovation: This high-performance formula with 3X Liquid KERATIN* precisely repairs damaged hair and replaces lost Keratin – for instant and effortless combability.

Price: $9.99

* compared to other GLISS Hair Repair lines.

GLISS Ultimate Repair Shampoo

Description: Hate Hair Drama? Don’t cut damaged hair, repair it! Introducing NEW hair care products from GLISS, the hair repair expert. GLISS combines keratin technology with essential benefits like colour protection, intense hydration, long-lasting volume, and weightless nourishment, so you get the repair you need without having to compromise.

Product Innovation: This high-performance formula with 3X Liquid KERATIN* precisely repairs damaged hair and replaces lost Keratin leaving your hair restored and combable.

Price: $9.99

* compared to other GLISS Hair Repair lines.

Dole Tropical Gold Pineapple Chunks

Description: Dole Tropical Gold Pineapple is sweeter and a deeper colour than regular canned pineapple – a true premium product that tastes like fresh.

Product Innovation: Dole Tropical Gold Pineapple Chunks are now available in a resealable foil pouch. No can opener required – just tear the pouch open, enjoy and then reseal. Lighter than cans, and easy storage in the fridge for your next serving.

Suggested Retail Price: $2.99

Cottonelle CleanCare Bath Tissue

Description: Cottonelle brand is launching the biggest innovation in bath tissue in 20 years – Cottonelle bath tissue with new Wavy CleanRipple Texture!

Product Innovation: Cottonelle bath tissue new Wavy CleanRipple Texture makes our bath tissue softer, more luxurious, and most importantly, gets you cleaner (our capture pockets are 65% bigger than the leading competitor). With the new products, we are also upgrading our packaging with bold and upscale graphics that appeals to contemporary consumers. Finally, we’ve been awarded exclusive partnership with the World Wildlife Fund for our sustainability efforts in paper production and will carry the WWF panda on all our packs as a badge of endorsement.

Suggested Retail Price: $4.99

Braun MultiQuick 9 Immersion Hand Blender - Patented Technology - Powerful 700 Watt

Description: The revolutionary MQ9 Handblender turns the toughest ingredients into the most delicious creations.

Product Innovation: The world’s first ACTIVEBlade technology incorporates a flexible shaft that moves the blade up and down. The result is a 250% more active cutting surface to work with, which produces 2 times finer blending. The patented POWERBell Plus features an extra milling blade to blend large pieces of food more easily. And Braun’s SmartSpeed technology lets you intuitively adjust blending power without stopping. With multiple attachments, including a blending wand, a whisk, a masher, a 2-cup chopper, and a beaker, the 700-watt MQ9 Handblender is the game-changing kitchen appliance that lets you effortlessly tackle the most challenging jobs.

Suggested Retail Price: $199.99

Sunlight 4-in-1 PowerCore Pacs Clean and Fresh Laundry OXI Action

Description: Ready for a 4 in1 powerful clean? New Sunlight Power Core Oxi Action technology not only cleans thoroughly and fights stains, but it also whitens your laundry while freshening it.

Product Innovation: With Advanced Stainlifters™ Sunlight® Oxi Action™ penetrates deep into the fabric to fight the toughest stains.

Suggested Retail Price: 50 pacs (1.21Kg) – $12.99

TEMPUR-PEDIC TEMPUR-Cloud Supreme Breeze

Description: The ultimate in cool comfort and all night support! The TEMPUR-Cloud Supreme Breeze adds extra coolness to help you sleep comfortably all night long. TEMPUR-Breeze technology draws moisture away from your body and dissipates excess heat for a cool comfortable night’s sleep.

Product Innovation:
Cooling comfort with adaptive support and pillowy softness. Helps hot sleepers feel cooler for a great night’s rest.
-Cooling Cover – Performance fabric cover is lightweight, breathable and infused with innovative cooling technology to help create a cooler sleeping surface.
-Comfort Layer – Extra-soft TEMPUR-ES material is infused with PureCool for cooling comfort, determining the mattress feel and level of TEMPUR-Adapt and drawing excess heat away from the body. TEMPUR material responds to your shape, weight and temperature for personalized comfort.
-Support Layer – Formulated from TEMPUR material, the ultra-breathable TEMPUR-Climate™ layer provides support, distributes body weight and channels excess heat out of the mattress.

Suggested Retail Price: Mattress only $4555

Maple Leaf Prime Raised without Antibiotics

Description: Prime Raised without Antibiotics, enables families to bring a sustainable meat option home. We are proud to offer this new line-up of Prime, with better-for-you benefits and claims that are most important to consumers across a variety of core and value-added cuts of fresh chicken.

Product Innovation:
Prime, now Raised without Antibiotics (RWA) is an opportunity to own the raised without antibiotics platform in retail Canadian with a national leading brand of poultry – the first in Canada! With a strong brand equity and high brand awareness (9-in-10 Canadians know Prime), Prime is positioned to capture and grow RWA demand in the Canadian marketplace. Canadians are more curious than ever about where their food comes from, how it’s made and are demanding for increased transparency. Along with continued growth of chicken as a #1 protein of choice, 69% of Canadians are already strongly aware of the RWA claim.

Our new innovative claims has also been supported with a complete packaging redesign, which ensures bolder and more disruptive impact on shelf, supported by a full 360 marketing campaign in-store, online and on mass media to support the launch. Our new product attributes include:

• Raised without antibiotics (NEW!)
• Vegetable grain fed with no animal by-products (NEW!)
• Canadian farm raised
• Humanely raised (NEW!)
• Fresh never frozen (NEW!)
• Air chilled

Suggested Retail Price: $3.47/lb – $12.99/lb

NIVEA Men Crème

Description: NIVEA MEN Crème is the right tool for men who want to look sharp and feel good in their skin. It puts back moisture in skin and protects it from drying out.

Product Innovation: The skincare experts at NIVEA MEN have developed a fast-absorbing, non-greasy moisturizer that has been carefully engineered to suit men’s skin. It soaks right in and protects the skin from drying out. Formulated with vitamin E and a fresh, masculine scent, the cream is ultra light and ideal for men’s face, hands, elbows — anywhere their skin gets dry! Packaged in a handy tin with a sleek screw top for no spills – throw it in your gym bag, use it anytime, anywhere!

Suggested Retail Price: $5.49

NIVEA Cocoa Butter Body Cream

Description: Building on over 100 years of skincare expertise, NIVEA has developed the new Cocoa Butter Body Cream. Simply smooth cream over body daily to leave skin feeling moisturized and radiant.

Product Innovation: With an aroma you can’t resist, this nourishing yet surprisingly light cocoa butter body cream will leave your skin looking radiant and silky smooth. Indulge your skin with 48 hours of intensive hydration.

• Absorbs quickly
• Non-greasy
• Leaves skin intensively hydrated and radiant
• Moisturizes for 48 hours
• Dermatologically tested and approved

Suggested Retail Price: $15.99

Jan K Overweel EMMA Gnocchi with Quinoa, Potato Dumpling Pasta

Description: Made in Italy, this soft, fluffy and full-bodied potato dumping is light yellow in colour with a delicate taste of potato.

Product Innovation: A fat free, low saturated & trans-fat free pasta alternative with quinoa to provide some fibre is a delicious comfort food that will please everyone!

Suggested Retail Price: $2.29

KitchenAid® 23.8 Cu. Ft. 36`` Counter-Depth French Door Platinum Interior Refrigerator with PrintShield™ Finish, KRFC704FPS

Description: The largest capacity counter-depth refrigerator in its class* features PrintShield finish to resist fingerprints outside and flexible storage options inside. A slide-away shelf retracts to fit tall items, and full-extension self-close crispers and custom temperature pantry let you store more and find it easily. Plus, the Preserva® Food Care System with Linear Compressor helps keep it all at the peak of freshness.

Product Innovation:

  • Under-Shelf Prep Zone – Utilizes empty space beneath the shelf to create a prep zone ideal for dough, desserts or marinating meats. 6” x 10” x 2” (15cm x 25cm x 5cm) slide-out pan is oven- and dishwasher-safe, and easily transitions from fridge to oven so you can stay in the creative flow.
  • Slide-Away Shelf – Features a versatile design that allows three-quarters of the shelf to retract to accommodate taller items, such as wine bottles, up to 16.75 inches (42.55cm). This flexibility offers the most tall-item storage space in its class and helps optimize organization.
  • Full-Extension Self-Close FreshSeal™ Crispers – Maintain optimal humidity levels to help keep produce at peak freshness. Brightly lit drawers open fully so you can see and easily access all your items.
  • Preserva Food Care System with Linear Compressor – Provides the height of food preservation with independent cooling systems for the refrigerator and freezer plus a Produce Preserver to help keep food at its peak. The Linear Compressor offers minimal temperature variations and an efficient cooling system, making this our quietest free-standing refrigerator.
  • Platinum Interior Design with Premium Wood Finish Accents – Includes a dramatic combination of silver glossy walls offset by a beautiful wood finish material that is moisture- and stain-resistant. The platinum interior masks dirt to keep refrigerator looking pristine and showcases your ingredients beautifully.
  • PrintShield Finish – Resists smudges and fingerprints. The specialized coating for stainless steel is easy to clean with just water and a soft cloth, so you can spend more time cooking and less time cleaning up.

Suggested Retail Price: $5,499.99

*Among leading premium 3-door French door bottom mount brands

Maytag® 7.4 Cu. Ft. Large Capacity Dryer with Sanitize Cycle and PowerDry System, YMEDB765FW

Description: Count on the PowerDry system to get your toughest jobs completely dried faster* in this 7.4 cu. ft. large capacity dryer. The PowerDry cycle gets the job done faster with optimized heat and airflow, while Advanced Moisture Sensing and an extra interior fin help get your largest loads evenly dried.** When you need a thorough clean for items you don’t want to wash, the Sanitize cycle’s extra-hot temperatures remove up to 99.9% of three common household bacteria***. And if you need a small load dried quickly or to reduce wrinkles and odors from already dry clothes, the Rapid Dry cycle and Refresh cycle with Steam available on this large capacity dryer will have you on your way in a jiffy.

Product Description:
-PowerDry System – Even the largest loads won’t stand a chance with the optimized heat and even drying of the PowerDry system. The PowerDry cycle gets the job done with powerful heat and airflow to dry faster, while Advanced Moisture Sensing and an extra interior fin help get your largest loads evenly dried.**
-Largest Loads, Evenly Dried – With 7.4 cu. ft. capacity, there’s plenty of room to get your largest loads evenly dried.**
-Refresh Cycle with Steam – The Refresh cycle with Steam revives clothes without having to wash them, helping to reduce wrinkles and remove odors.

Suggested Retail Price: $1299.99

* Compared to Normal cycle
** Based on an 18-lb load
***Bacteria tested were K. pneumonia, P. aureginosa and S. aureus

Vichy Canada Minéral 89

Description: Vichy took its greatest ever challenge; taking the water as their starting point and transforming it into THE formula.

Product Innovation: The first daily booster to improve skin’s health with a formula of only 11 ingredients. Minéral 89 houses an 89% concentration of Vichy Mineralizing Thermal Water alongside high-dose hyaluronic acid and a few ingredients necessary to stabilize the formula, keep it intact, and get a non-greasy soft touch on skin. Minéral 89 boosts corneocyte adhesion for a more robust barrier. Hyaluronic acid forms a protective surface film and stimulates keratinocyte synthesis, while Vichy Mineralizing Thermal Water stimulates the synthesis of the proteins responsible for the barrier function’s integrity.

Suggested Retail Price: $39.95

T-fal Multicook & Grains

Description: With the Multicook & Grains rice cooker, enjoy exclusive technology for healthier, more nutritious cooking. Offering varied textures to meet all your preferences and equipped with convenient features, this innovative rice and grain cooker is easy to use and highly versatile.

Product Innovation: Chickpeas, lentils, beans, wheat – the T-fal Multicook & Grains is the only innovation to both soak* and cook grains, pulses and superfoods 10x faster, compared to conventional cooking methods. With more than 80 versatile cooking and custom DIY programs; preparing simple, healthy and tasty meals has never been easier. Offering varied textures to meet all your preferences and equipped with functions like risotto, slow cook, brown, bake, yogurt and more; this innovative rice and grain cooker is easy to use and highly versatile.

Suggested Retail Price: $249.99

*patented express soaking time

KitchenAid® Artisan® Mini 3.5-Quart Tilt-Head Stand Mixer, KSM3311X

Description: Mighty Power. Mini Footprint. The Artisan Mini stand mixer makes up to 5 dozen cookies in a single batch, with the same power as the KitchenAid Classic Stand Mixer while being 20% smaller, 25% lighter and fitting all attachments.*

Product Innovation: For everything you want to make – Turn your stand mixer into the culinary center of your kitchen. With over 10 different attachments, you can make everything from fresh pasta to burgers, veggie noodles and more.
-3.3 L Brushed Stainless Steel Bowl – Enough capacity to mix up to 5 dozen cookies, a loaf of bread, a batch of guacamole, pulled pork and more.
-10 Optimized Speeds – Powerful enough for nearly any task or recipe, whether you’re stirring wet and dry ingredients together, kneading bread dough or whipping cream.
-Soft Start Feature – Helps to avoid ingredient splash and flour puff by starting at a lower speed.
-Tilt-Head Design – Allows clear access to the bowl and attached beater or accessory so you can easily add ingredients for a recipe. Locking the head into place during operation keeps the beater-to-bowl contact close and efficient.

Suggested Retail Price: $549.99

*KitchenAid® Artisan® Mini compared with KitchenAid® Classic™ Stand Mixer (K45SSWH). Excludes bowls and beaters.

Whirlpool® 5.5 Cu. Ft. IEC - HE Top Load Washer with Water Faucet, WTW7500GC

Description: Easily prewash clothes right in this high-efficiency top load washer with a built-in water faucet. You can also choose from even more cycles using the ENERGY STAR® certified washer’s Intuitive Touch Controls. Adaptive Wash technology with Active Bloom™ wash action in this high-efficiency top load washer delivers improved cleaning and gentler care** too, so your family’s clothes get the clean they need.

Product Innovation:
-Built-In Water Faucet – Easily prewash clothes and other items right in the washer with a conveniently located interior faucet that gives you easy access to an instant water stream to remove loose soils.
Intuitive Touch Controls – Let the washer guide you to the right cycle combinations or customize up to 26 of your own to get the right type of fabric care for whatever you’re washing.
-Adaptive Wash Technology With Active Bloom™ Wash Action – Get improved cleaning and gentler care** with Adaptive Wash technology with Active Bloom™ wash action. This technology senses the size of each load and then adapts water levels and wash actions, based on the type of load being washed, for optimal cleaning.
-ColorLast™ Cycle – Keep colors vibrant longer using a precise combination of gentle wash action, temperatures and time.
-Deep Water Wash Option – Get more water to help break down loose soils. This option fills your washer to the maximum water level for your load and helps rinse away loose soils.
-Low-Profile Impeller – Give clothes a thorough yet gentle clean. Designed so clothes have more room to move, the seamless surface and vanes also help drive clothes from the outer rim to the center, where the deepest cleaning happens.
-Automatic Water Levels – Automatic water levels regulate the amount of water based on the size of the load.
-Direct Drive Motor – The Direct drive motor is what helps our transmission system handle larger-capacity loads. It uses fewer moving parts so there’s less wear and tear over time.

Suggested Retail Price: $1099.99

*Equivalent volume per I.E.C. International Standard, 5th Ed., based on 4.8 cu.ft. DOE measurement.
**Compared to our pre-2009 agitator washer

Dial Coconut Milk Body Wash

Description: America’s trusted brand for 65 years, Dial continues to deliver clean, healthy skin for you and your family.

Product Innovation: Dial Coconut Milk Body Wash is specially formulated to release moisture for up to 12 hours, leaving skin feeling soft and hydrated.

Suggested Retail Price: $5.99

Maytag® Front Load Washer with Fresh Hold® Option and PowerWash® System – 5.2 Cu. Ft I.E.C., MHW5500FC

Description: Tackle super sized loads with 5.2 cu. ft. capacity, enough space to clean 29 towels at once in this large capacity washer. Featuring the Best Cleaning in the industry driven by the PowerWash® system**, everyday tough stains are no match for the extra wash action of the PowerWash® cycle and an internal heater. And to power out stubborn stains, get an extra boost with the Steam for Stains option. When you can’t move clean clothes to the dryer right away, count on the Fresh Hold® option to keep them smelling fresh by tumbling loads and circulating air with a built-in fan up to 12 hours after the wash cycle ends. And you can rest easy knowing that the Sanitize cycle removes 99.9% of household bacteria** and delivers thorough cleaning in this front load washer.

Product Innovation:
-Best Cleaning in the Industry Driven by the PowerWash® System** – The Best Cleaning in the industry is driven by the PowerWash® system, featuring the extra cleaning action of the PowerWash® cycle and an internal heater.
-Fresh Hold® Option – The Fresh Hold® option keeps clean clothes smelling fresh in the washer with an internal fan and intermittent tumbling that circulate air through clothes for up to 12 hours after the wash cycle ends.
-Steam for Stains Option – Available with select wash cycles including Allergen and PowerWash™, this option uses a combination of water temperature and steam to provide the optimal environment for detergent enzymes to work on removing organic stains.
-Sanitize Cycle – The Sanitize cycle removes 99.9% of household bacteria*** with extra hot water temperature, delivering thorough cleaning and peace of mind.
-5.2 Cu. Ft. I.E.C. Capacity*

Suggested Retail Price: $1499.99

*Equivalent volume per I.E.C. International Standard, 5th Ed., based on 4.5 cu.ft. DOE measurement.
**Based on 20-lb load, among leading front load brands, PowerWash® cycle vs. comparable cycles and default settings. Models with the PowerWash(R) system: MHW5500F, MHW8200F, MHW3500F, MHW3505F
*** Bacteria tested were K. pneumonia, P. aureginosa and S. aureus