Entries open for new products launched after January 1st, 2021.

A panel of industry professionals are invited to review the submitted products to ensure that the innovation criteria are met before they go on to the consumer research.

Kantar conducts a quantitative study using a nationally representative survey of 4,000 Canadian consumers to vote products “Product of the Year” in defined categories.

All winners are invited to attend the Product of the Year Canada Awards event in Toronto. The Awards Show marks the public announcement of the winners and the start of all winner activation.