Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 35 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.

In Canada, the Product of the Year seal is backed by the votes of thousands of Canadian consumers, serving as a shortcut for shoppers to save time and money. For entrants of the winning products, the award is a powerful marketing message proven to increase product awareness, trial and quality.

Product of the Year Canada accepts entries from consumer products that demonstrate innovation in design, function, packaging or ingredients, and were launched within the previous year (January 2020). A jury comprised of industry experts selects the finalists that meet the Product of the Year standards of value and innovation. Those selected finalists are then categorized and judged through an online survey of Canadian consumers, conducted by Kantar on behalf of Ensemble IQ. Consumers vote and select the winning products they feel are most worthy of both the Product of the Year Canada title and the distinct internationally renowned red seal. Winning products are announced annually and receive the right to use the Product of the Year Canada seal in their marketing and communications for two years.

GLOBAL REACH

The Product of the Year seal proudly serves as the standard of consumer confidence in over 40 countries and growing. These are the countries where Product of the Year can be found today:

Argentina
Austria
Australia
Bahrain
Belgium
Brazil
Canada
Chile
Colombia
Denmark
Finland

France
Germany
Greece
Hungary
India
Indonesia
Ireland
Israel
Italy
Kuwait
Lebanon

Luxembourg
Netherlands
Malaysia
New Zealand
Norway
Oman
Poland
Portugal
Romania
Russia
Slovenia

South Africa
South Arabia
South Korea
Spain
Sweden
Tunisia
Turkey
UAE
UK
USA

Product of the Year Canada 2021 Winners

Product of the Year Canada Activations