The Largest Globally Recognized, Consumer-Voted
Product Award for Product Innovation
Product of the Year is where 4,000 Canadian consumers cast a vote for their favorite new products. It was created to champion new product innovation and give shoppers a shortcut to the hottest new products on the market. It’s not only an internationally recognized award but a proven ROI tool, too. For brands, it’s not just a trophy – it’s a proven driver of trust, visibility, and sales.
Why Brands Choose Product of the Year
Boost Sales
78% of shoppers are
more likely to
purchase products
with the red seal.
Credibility & Trust
A two-year licensing granting
unlimited usage of the POY
seal.
National PR & Visibility
4M+ guaranteed impressions across national broadcast, digital consumer and trade outlets.
Actionable Insights
ALL FINALISTS receive a
innovation performance
metrics from Kantar.
Trusted by Leading Brands
Is Your Product the Next Innovation Leader?
- Launched in Canada in the last 18 months?
- Consumer-facing products in Food, Beverage, Beauty, Health, Household, Personal Care, or similar?
- Ready to earn the trust of 4,000+ Canadian shoppers?
The iconic red seal is a shopper magnet – use it on all your marketing materials for 2 years.
- 4M+ media impressions
- Featured on PlutoTV, The Morning Show, Canadian Grocer, FLIPP & more
- In-store visibility with top retailers like Walmart.
- Social media placements that drive shopper action
Where Winning Brands Get the Spotlight
CONTACT US
Angela Jones
Senior Brand Consultant
Phone : +1 (416) 722-6648
Email : [email protected]
Vinny Polimera
Senior Brand Consultant
Phone : +1 (647) 270-4137
Email : [email protected]