Product of the Year Canada Reveals 2024 Award Winners

TORONTO, February 6, 2024Product of the Year Canada, the largest consumer-voted award for product innovation, is proud to announce the highly anticipated winners of the 2024 Product of the Year Awards. With winners across 39 distinct categories, the products are awarded Product of the Year for outstanding innovation through a national survey of 4,000 Canadian shoppers conducted by Kantar, a global leader in consumer research.

“In the consumer landscape of 2024, the significance of Product of the Year has reached new heights. Today’s consumers enjoy unprecedented access to products. The marketplace has become dynamic and multifaceted with retailers leveraging strategic partnerships, harnessing the increasing influence of retail media to amplify their products’ reach and impact.” notes Mike Nolan, Global CEO of Product of the Year Management. “Over the past year, retail has seen significant changes, with the rise of immersive shopping experiences, and a shift towards sustainability and ethical consumption. The Iconic Product of the Year Seal not only recognizes innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners’ visibility and credibility in the marketplace.” Nolan also underscores the award’s established and growing importance for CPG companies. “It serves as a crucial platform for these companies to showcase their products’ excellence in quality and innovation. The 2024 award winners not only reflect the ever-changing trends in the Canadian market but also highlight outstanding features in function, design, packaging, or ingredients.

As a company, we are enthusiastic about maintaining our position at the forefront of recognizing and celebrating these remarkable products.”

<em>Product of the Year</em> Winners 2024 group photo

With the distinctive Product of the Year red seal that is globally recognized as a vote of confidence from consumers themselves, shoppers can easily cut through the clutter and trust that these products demonstrate the utmost innovation in their respective categories.

From sustainability, personal care, and household essentials to the latest food and beverage options and beyond, the winners of the 2024 Product of the Year Canada Award include:

Baked Goods | Country Harvest Herb & Garlic – Wonderbrands
Body Care | Dove Deep Moisture Body Wash – Unilever
Breaded Chicken | Western Family Mango Chili Chicken – Pattison Food Group
Breakfast Foods | CRAVE Scramble Kits – Kraft Heinz Co.
Candy | Nerds Gummy Clusters – Ferrara Candy Canada
Cereal | Reese’s Puffs Minis – General Mills Canada Corporation
Cheese | Balderson Aged Gouda – Lactalis Canada
Cheese Snacks | Saputo Cheese Fries – Saputo Dairy Products Canada G.P.
Cheeseboard | Balderson Mature Tasting Trio – Lactalis Canada
Chocolate | Cadbury Dairy Milk Gift Box – Mondel?z International
Cookware | Kilne Everything Pot – Kilne
Digestive Health | TUMS Chewy Bites – Haleon
Frozen Meals | True North Seafood Crab Dip – True North Seafood
Functional Beverage | Organika Electrolytes 60 Servings – Organika Health Products Inc.
Furniture & Appliances | Endy Adjustable Bed – Endy
Gluten-Free | Only Goodness Cauliflower Pizza Crust Mix – Pattison Food Group
Gummies Supplements | Nature’s Bounty Extra Strength Hair, Skin & Nails – Nestlé Health Science Canada
Health & Wellness | Marah Natural SAC-SG – Marah Natural
Hybrid Mattress | Emma Hybrid Comfort – Emma Sleep Canada Inc
Ice Cream | Chapman’s Super Premium Plus Cold Brew Coffee Ice Cream – Chapman’s Ice Cream
Kids Health | Centrum Junior MultiGummies Tropical Fruit – Haleon
Kids Snacks | iÖGO nanö 900mL drinkable yogurt – Lactalis Canada
Mattress | TEMPUR-ProBreeze – TEMPUR Canada
Nutritional Beverage | BOOST Simply+ – Nestle Health Science
Oral Care | Philips Sonicare Power Flosser – Philips Canada
Packaging | KinsBrae Packaging – KB Paper Bottle – Kinsbrae Group Inc.
Pet Product | MAYTAG® Pet Pro System – Whirlpool Canada
Plant-Based Nutrition | Nextmilk Whole – Danone Canada
Prepared Foods | Ben’s Original™ 10 Medley – Mars Canada
Ready-to-Eat Meat | Grimm’s Fine Foods Jalapeño & Cheddar Pepperoni Bites® – Direct Plus Food Group
Salty Snacks | Pringles Ranch Flavour Potato Chips – Kellanova Canada Inc.
Seasonal/Limited Edition | Boursin Truffle Salt & Hint of Pepper – Bel Group Canada Inc
Skin Care | NIVEA Q10 Anti-Wrinkle Specialist™ Targeted Wrinkle Filler – Beiersdorf Canada Inc.
Small Appliance | Vida by PADERNO 9-in-1 Stainless-Steel Digital Air Fryer – Canadian Tire Corporation
Snack Bars | Nügabar – Biscuits Leclerc Ltd
Snacks | Mini RITZ – Mondel?z International
Soups & Sauces | Boursin Cuisine Garlic & Fine Herbs – Bel Group Canada Inc
Sparkling Water | Healtea Sparkling Premium Botanical Infusions – The Healtea
Women’s Personal Care | DIVA Reusable Period Underwear – DIVA

The 2024 Product of the Year Canada winners will be highlighted nationally in a segment of The Morning Show on Global, on February 20 at 9:00 a.m., hosted by Carolyn MacKenzie and Jeff McArthur. In addition, the 2024 In addition, the 2024 winners will be featured in video pre-rolls that will run on the GlobalTV app and PlutoTV, across targeted content from some of Corus premium brands. Winning products will be part of a brand new campaign on Flipp, the one-stop marketplace for everyday savings and deals, and Elle Canada, the renowned fashion and lifestyle brand. Winners also receive premium coverage from EnsembleIQ, a premier business intelligence resource with revered publications, including Canadian Grocer and Convenience Store News Canada.

Follow along on social media with #POYCanada2024 on Instagram, TikTok, Facebook, LinkedIn and Twitter.


About Product of the Year:
Product of the Year is the largest consumer-voted award for product innovation. Established 37 years ago, POY currently operates in over 45 countries with the same purpose: guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 4,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products announced in February of each year are included in Product of the Year’s national marketing program and receive the right to use the Product of the Year honor and logo in their own marketing and sales communications for two years. For more information, visit

About Kantar:
Kantar is the world’s leading marketing data, insight, and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.